In the digital economy, trust is the new currency, says Ville Koiste of the Finnish Innovation Fund Sitra in an a post on our integrated care site this month. Many of the big new companies in the world actually have one thing in common: they are in the trust business. Uber is building trust between drivers and people looking for a ride; Airbnb is connecting empty rooms and homes with people looking for a place to stay, he says. The same applies to healthcare, especially as data is becoming the fuel for healthcare innovations and more personalised, preventive care, says Koiste.
When we talk about sensitive areas such as health or social issues, of course, it’s not insignificant who collects, controls, uses or sees your data, says Koiste. When data flows are designed properly and privacy issues are the main priority, data can build trust, enable action and collaboration and eventually build partnerships that grow out of the scope of formal contracts.
A digital transformation in healthcare requires partnerships and co-creation between organisations, but also with customers as well. And as partnerships are built on trust, we need to understand the value of intangibles and how to manage these “soft assets”.
You can read Koiste’s full blog post here – Trust accelerates digital transformation in healthcare