Medical devices have been developed in one of two radically different ways up to now, according to EMC’s Rune Mehlum in a blog post this month. In one, consumer tech has been developed in response to trends in user adoption. In the second, devices have been developed out of clinical needs – for precision and reliability, say.
Of late, though, says Mehlum, we have seen a convergence of the two approaches – consumer tech has been becoming ever more precise and clinical devices have been adopting a calculated ‘sexiness of design’ – blurring the boundaries between the two.
The deciding factor driving patients’ adoption of a particular device, of course, is that users like the device and find it easy to use, says Mehlum. This promotes a positive relationship with the device from the patient or consumer. In healthcare, however, devices have been developed for a largely ‘captive audience’, says Mehlum – and so this positive perception of the device was not so important. Until now…
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