UK social care start-up to roll out new data analytics platform

After being included in the EU’s top 50 start-ups competition, Cera continues to address gaps in social care provision across the UK.

[London, UK] Social care start-up Cera is introducing a new platform that can predict deteriorations in people’s health and estimate the risk of hospitalisation based on information fed into the system by carers.

Cera launched its on-demand social care platform last year, which uses state-of-the-art technology to match carers with patients based on their needs, accessible on smart devices.

Most recently, the start-up, set up by the UK’s National Health Service (NHS) Innovation Accelerator co-founder Dr Ben Maruthappu, was recognised as the Dementia Care Provider of the Year at the LaingBuisson Awards and the Digital Health Innovation of the Year (Global Awards).

It was also included in the EU’s top 50 start-ups competition, which identifies digital platforms looking to address pressing challenges across the continent.

“It was a good week and a good moment for us,” says Maruthappu.

Through its partnership with the NHS, Cera is helping around five million people in England receive home care faster. 

Maruthappu says the company’s launch of the first social care bot has been helping patients by providing real-time access to information.

Developments in data analytics technology will enable Cera experts to estimate the likelihood of a patient needing to be hospitalised, allowing them to identify those at ‘higher risk’ of deterioration that might be in need of an intervention earlier on.  

This year, Cera announced it would start working with Uber in an effort to reduce the number of hospital beds occuppied by elderly patients due to the lack of suitable care, identified as one of the reasons the UK’s health service is struggling to cope with demand.

However, Maruthappu told Insights this process is currently under review as Uber has filed an appeal against a Transport for London (TFL) ruling to deny the renewal of its operating licence in London.  

The company is also working with courier and taxi company Gett, through which patients can receive medicines or supplies and essential items.  

Going forward, Maruthappu says they are looking to transform the platform into a ‘Google Maps for care’, based on a decision support system built on meaning extracted from data fed into the system by carers.

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